1. To attract visitors to the business:
The purpose of writing contents and publishing it on web-site is to attract the visitors to own business. For example one may have intention to make money with his/her intellectual property. To do that they need more visitors. If there is thousands of visitors visiting to their business only few of hundreds gets interested to the business presented there. among them only very few will interested to buy the products; That's the way of business everywhere. Getting more visitor to site for publisher is not easy as they think but needs hard work to drive visitor's traffic to their page.
2: Generating more Revenues
Publisher always wants making more revenues to his/her intellectual property. SEO is the only way that they can be found on search engine. Unknown visitor first goes to browser and select one of the most famous search engine like Google. In Google search box they type the keyword they think. Many of the visitor don't know how to search and what to type too. They don't know what is url. Only programmers and visitors experienced many times to site can know the URL's of site. If there was no concept of SEO. User's had to type the Whole URL's for searching the landing web-site. That's why we have need of SEO to the site.
3: Using web as a Energy to generate large revenue.
Publisher always want to use modern technology for their intellectual property. Since web is one of the good way to be familiar and generating more listeners from around the world, nowadays there is increase of web-site users. In 21st century about 90 percent of whole publisher use web applications to publish their contents. Since there is more chance to get continuous revenue with different programs publisher's attention has been always towards web-applications. Having no good SEO in web content would have no more benefit to them and their contents can't be found among millions of user around the world.
Hence there is the cause why we need good web-site and good SEO.
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